Amber MacArthur is one of North America’s foremost experts on social media and social marketing. An author, technology journalist, television host, entrepreneur and podcaster, Amber has seen the tide change when it comes to impact that mobile will have on the social media landscape.

In this session our host, Rob Woodbridge, sits down with Amber to discuss the evolution of social media, the future interaction between social and mobile and what this shift means to you, your business and your community of friends.

About Amber MacArthur
Amber Mac is a technology host, journalist, and strategist, with experience both online and offline. She writes a regular column for The Globe & Mail, Yahoo! Tech, American Express Open Forum, among other outlets. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV, hosting/producing more than 500 episodes of a popular how- to call in show. She now hosts a live TV show called Webnation on Toronto’s number one news station (watch the show here).

While working at the most popular technology channel in the world, she launched and hosted/produced a weekly half- hour gadget show and a weekly one-hour viral video show. Amber has also worked as a daily technology TV news journalist at Citytv and CBC, both national TV stations.

In the online space, she has spearheaded two successful podcasts, net@night on the popular San Francisco TWiT.tv network and commandN.tv. Both shows have been featured in Wired Magazine and have won a number of podcast awards (and are still in production, reaching approximately 100,000 viewers and listeners a week).
She maintains a popular blog (here) and speaks exclusively with The Lavin Agency at keynotes across North America about how to use social media to build community and customer loyalty online. In June 2010, Amber launched her first book about how to use social media to grow your business. Power Friending was published by Portfolio/Penguin in New York.

John Craig thinks having a politician in your pocket is the next great playing field for constituent engagement and, with that, victory at the polls. Never has there been a technology platform that allows candidates to reach, communicate, fundraise and build relationships with the voters.

Branded mobile candidate applications are a conduit for ensuring the message is clear while helping expand reach and should be something in every politicians arsenal.

About John Craig
John Craig is the Vice-President of Sales and Marketing of Purple Forge. Mr. Craig is a recognized market expert in the application of mobile technologies for collaboration and communication. He was most recently the Director of Enterprise Mobile Communications at CounterPath Corporation, where he was responsible for key customer relationships, business case and product requirements for CounterPath’s enterprise mobility product line. Mr. Craig has over 13 years of experience in the telecommunications industry, and has held increasingly senior technical and customer facing roles with CrossKeys Systems Corporation (now Oracle), Nortel and FirstHand Technologies, acquired by CounterPath in 2008. Mr. Craig holds a Bachelor of Applied Science (Honors) in Electrical Engineering from the University of Waterloo, and is both an Ontario Professional Engineer and a Member of the IET.

The process of learning has changed during the past 400 years but nothing compared to what is happening as the mobile revolution gains momentum. Kids are learning in different ways requiring different skills and innovative approaches to teaching but still in need of structure and guidance.

Anthony Rizk, co-founder of Zeebu Mobile, is at the forefront of this great tipping point brought on in part by the soon to be ubiquitous mobile technology step currently underway. He believes that the change over the past four centuries pales in comparison to what we are experiencing now.

About Anthony Rizk
Anthony Rizk is an experienced mobile application developer; he is currently CTO and co-founder of Zeebu Mobile, which makes Baby GO and other educational mobile applications for children. Previously, Anthony was a founding member of Rove Mobile where he was part of the team that created and developed their mobile network management products, including Mobile Admin, Mobile SSH, and PCMobilizr. He has been developing BlackBerry applications for over 8 years and has consulted extensively in the wireless application industry. He lives in Ottawa with his wife and 2 daughters.